Nintendo announced this week a new color for the Nintendo Switch Lite, the first since the handheld launched, and its a lovely shade of coral-pink. While I had no intention of getting a new Switch that I dont need, I admit this one color is making me question my own color preferences, but also why we dont have more brightly colored consoles out there.
A new splash of color joins the #NintendoSwitchLite lineup! The vibrant and playful coral Nintendo Switch Lite system arrives on 4/3!
Nintendo of America (@NintendoAmerica) February 18, 2020
Nintendo revealed the new color would be released in conjunction with the new Animal Crossing game, New Horizons. Nintendo is also releasing an AC-branded Switch Classic in delightful green and blue. But still, that pink though.
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The pink Switch is the first color of the console Ive actually liked in its entire lifespan and Im including both versions of the console in that. Im not keen on any of the Joy-Con colors, and while the turquoise Switch Lite is alright, the pink one is the first one thats triggered the need in my little magpie brain.
Okay, maybe this yearning isnt entirely without precedent. I owned the pink Game Boy Advance, and was so enamored with the color that, when I bought the ubiquitous worm light, I hunted for ages for a pink one because it had to match. I also owned a red Nintendo 3DS, both of which, while not in regular use, occupy places of honor on my console display. And they stand out, because the other seven devices on the shelves are either SNES gray or a shade of black.
Theres nothing wrong with the Switch Ive got. Its a day one Switch Classic. Its solid, dependable, and has the iconic red/blue Joy-Con the company showed off in the months leading up to launch (the only other option at the time was the one with two gray Joy-Con and no). Its my ride-or-die, and Im frankly astonished weve been together for almost three years now. Time flies. But damn it, its just never quite had the je ne sais quoi of the other Nintendo handhelds Ive owned.
This gleeful reaction to the pink Switch Lite makes me wonder why such great colors are a curiosity, and basic black is the norm. Consoles are supposed to be instruments of fun, and black plastic really doesnt look as techno-chic as it used to. While we have yet to see the PlayStation 5, we have seen that the Xbox Series X is yet another black box, and I have no reason to believe the PS5 will be any different.
Come on, console makers, would it kill you to give us some color options? Give me a PS5 in royal blue or an XSX in neon green and Ill buy five yesterday. After all, I dont have room for a pink Switch Lite specifically because Im leaving room for the next-gen offerings.